My current practice concerns the shift in self-identity in which young adults respond to the demands of seeing and being seen, looking at the value of beauty, self-objectification and self-altering. Plastic Roses is based in an aesthetic surreal world, in which to be socially accepted women have to adhere to feminine beauty ideals. The project explores a female dominated society where there are laws, religion, education and an economy that maintains the perfect beauty equilibrium.
The project includes a film and immersive digital exhibition with a mix of live action shot against green screen, collage animation, stop motion, archival footage and dialogue, and imagery from contemporary magazines and adverts. The exhibition will also feature digital interfaces in which the audience can participate and make commentary. I am collaborating with digital artist Will Hurt to explore interfaces in which the audience can become part of the artwork.
The project aims to challenge our perspectives on physical perfection, encourage us to be kinder to our bodies and question the value we put on beauty.